Advancing research on loyalty programs: a future research.

In a recent paper published in the International Journal Of Market Research, the importance of quality was emphasized together with satisfaction and image. The diagram below shows how different authors believe there to be different drivers affecting loyalty.

Accordingly, this review (1) organizes current thinking on loyalty program management and (2) outlines an agenda for future research. This review is organized around three categories of drivers that affect loyalty program effectiveness: program structure, reward structure, and customer factors.

How Consumers really Feel about loyalty Programs may 8 2017 2017 Forrester Research Inc. Unauthorized copying or distributing is a violation of copyright law. Citationsforrester.com or 1 8663677378 4 Landscape: The Customer Loyalty Playbook FIGURe 3 Consumers Perceive loyalty Programs as an opportunity to save Money.

It focuses on the main factors which contribute to loyalty programs success or failure and aims to identify what type of rewards are most valued by customers. The first part of the report, the introduction, includes a rationale for conducting the particular research, its purpose, aims and objectives.

Companies need to make changes to their programs in order to improve these numbers and leverage the full power of loyalty marketing. Let’s take a look at four things that the world’s most successful loyalty programs have in common.

The forces in a loyalty-based system are cumulative. The longer the cycle continues, the greater the company’s financial strength. At MBNA, a 5 % increase in retention grows the company’s.

Loyalty Programs were first introduced to Canadians in 1958 when A.J. Billes decided to boost gas bar business by giving away Canadian Tire 'Money'. (Canadian Tire Corporation, 2010).. These questions and others will be discussed in the following paper based on research done on loyalty programs and the role they play in customer retention.

The aim of this paper is to focus on the latter mean of building brand loyalty, social media marketing, defined as the process that empowers individuals to promote their websites, products, or services through online social channels and tap into a much larger community that may not have been available via traditional channels (Weinberg, 2009, p:3).

Retail Analytics: Game Changer. for Customer Loyalty. By leveraging analytics tools and models, retailers can boost. customer loyalty by creating a personalized shopping experience that customizes offers to needs. In these times of economic uncertainty and decreasing margins, retailers must improve. their approach to driving traffic and sales.

According to Kumar and Reinartz, a loyalty program “comprises a marketing process that generates rewards for customers based on their repeat purchases.” (2012, p.184) These programs have been introduced to various organizations in the past years, intending to build a more intensive customer commitment to the product or service of the company.

Loyalty Programs and their Impact on Repeat-Purchase Loyalty Patterns: a replication and extension Byron Sharp and Anne Sharp. on individuals’ repeat-buying habits prior to the loyalty program launch. Their research examined the impact of a loyalty program operating in three product categories.. (Sharp, 1998). In this paper we.

In the research one customer segment pops as under-represented in traditional brand loyalty programs: Young HENRYs (high-earners-not-rich-yet). These young HENRYs represent the best potential customers of the future, as most Ultra-affluents, the top 2-3% of U.S. customers and the traditional target for luxury brands, start on their road to affluence as HENRYs.